At IBM Social Business’s #NewWayToEngage event in San Diego a few months back, I had the opportunity to deliver an Ignite Talk alongside a number of other VIP Influencers. A 5-minute talk consisting of 20 slides which automatically change every 15 seconds, I chose to focus my talk on the marketing aspects of how brands successfully engage. In a whirlwind tour of clever and humorous examples, I demonstrate that regardless of technology, it’s ultimately great storytelling that is memorable and gets the job done. Brands featured include Foot Locker, Sharpie, BMW i USA, Occulus Rift, Uber, Nikon, Frontline flea and Tick control, WestJet, Budweiser, Powerade, Joe Boxer and Carlsberg. Give it a view. I think it will inspire your marketing! Have you encountered memorable marketing, whether hi-tech, low-tech or no-tech? Please share your experience in the comments below!
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